And a PS - the Facebook marketing for the relaunch of the brand is filled with the tagline "I'm back" To me, the use of phrasing that suggests an individual person is back or returning ("I'm back"), as opposed to the more accurate phrasing for the return of a corporate entity or brand ("It's back" or "We're back") points to, in my view, a pretty distasteful effort to leverage the personal profile of Mig Jimenez and can give the impression to uninformed consumers he is "back" etc i.e. it appears to me they are deliberately exploiting his individual success by suggesting he is affiliated with the brand whereas he in fact only gave up rights to the name MIGProductions. And found it interesting where they had wording describing the AMMO box containing a complete set of washes or filters ...

J Antony you're right where I wanted to go, I guess it's all legal and that businnes is businnes....but...but...

Hey, I use both brands of products, they are all good stuff. I like many of the MIG ones (especially the washes and filters) because I've used them for years. It's true that we really have a glut of similar products now, and some of them are SUPER specific (Dirt from Village X on the Russian Front on Thursday, July 23, 1944). The original pigments were quite general and could be used in many situations. Hey, back to you!!!

It's just marketing 101. Frankly, (and this is just my opinion) AMMO and AK brands are a couple of drama queens that CONSTANTLY bicker like 6yr olds trying to out do each other. The crap that flies back and for on social media between these two camps and their respective "followers" is embarrassing for the hobby. Personally I use very little in the way of premixed product and I have found their respective paints inferior to other brands for my needs anyway. KC

Agreed. Quite entertaining from a soap opera point of view, but seems unnecessary.

Personally, I like AK Real Colors. Actually, they are my prefered brand. I couldn't care less about marketing. All companies do this. The good ones succeed, not because of marketing but because of quality. If something is good, use it.

When I saw the "I'm Back", I immediately thought that Mig was back with AK. Not sure I agree with the marketing, very misleading and easily misinterpreted. vr, Tim

Do they even have continued rights to “Mig” name?

Apparently the rights are for "Mig Productions" mentioned in an earlier post ,but however you look at it ,it's definitely a cheap move trying to cash in on the "Mig" name and brand recognition.