@Biggles2 - Leo,
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Dragon's last few 1/72 releases have been increasingly disappointing - poor fit, hatches moulded shut, absence of PE, and, of course, the ever-present instruction errors. They're even losing their edge in 1/35! DML should stop resting on their circa 2000 laurels and get back to serious work! At least Dragon still excel at model ship kits.
With the last three or four newer kits that I've seen, the omnipresent Dragon Accessary Card has not been present (decals are just thrown in the box or in one of the sprue bags). Lets also not forget the moulding of tools in place as opposed to them being separate parts. As has been stated by modellers in more than a few threads, Dragon appears to be focussing more on the pre-built market to the detriment of the modeller.
@firstcircle - Matthew,
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Yet another super-detailed review from you, Jan. I have to say that the issue about the wheels seems quite bizarre and I'm almost shocked! Still, it has long been obvious that the left hand of the instruction compilers doesn't seem to be in direct contact with the right hand of the tool makers, so it's perhaps not so surprising that the same disconnect should affect the box side CAD images.
Thanks for acknowledging this review, it is much appreciated.

Bizarre is quite an appropriate word to describe the wheels on this kit and I was a bit stunned when I first saw them.

I have never seen anything to this "extreme" from Dragon nor from any other mainstream manufacturer short of die-cast "toys." I have a friend who is a pattern-maker and he has more than a few times commented on Dragon's design process and stressed that there is definitely a lack of communication between all the stages from design to production. Part of the blame is from what he sees happening in his occupation and what he refers to as the "90 Day Cycle." Basically it is 30 days from concept to production, 30 days of production and sales followed by 30 days of sales before production is terminated and they move on.
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I notice that the same is said about the wheels on box for the more recent LRDG Chevy release, the one with the 2cm Breda cannon, 7504. Actually, that made me wonder if that wasn't in fact the kit that you were meant to have been reviewing since it was released in January 2013, rather than the Lewis Gun version which came out in April 2012... I don't suppose someone sent someone the wrong kit did they?
Obviously neither Kitmaker nor I have any control as to when a manufacturer sends a kit for review. Let us just say that this kit was made available prior to the release of the Breda version and I have no recollection of Armorama receiving the second version.

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No doubt you've noticed that Dragon publish some reviews of their products on their own site, and the Vinnie Brannigan review of the Lewis version is largely favourable, while the Cookie Sewell review of the Breda version actually does make some similar points to yours, albeit in more general terms: "Overall the gun is a nice improvement but it still seems more oriented on wargamers model than scale modelers."
My normal methodology of preparing a review is to research the subject, visually inspect the sprues and instructions in depth (making copious notes) and then write a rough draft of my findings. If the review involves glue meeting plastic, that is also incorporated. After all this I will search out other reviews and see how my findings compare to them. I have seen Dragons reviews by Vinnie Brannigan but they are mostly short and almost always positive. As you point out, Mr. Sewell's may go a bit further but not to the degree that might be helpful to the "scale modeller."
I have seen Blogs on Armorama that were far more helpful to me when I first returned to the hobby than most reviews. When I started doing reviews I patterned my review style after the one's that I found most helpful. This kit review was quite long in preparation due to the many "hurdles" that needed to be overcome. A quicker and easier solution to rectify the wheel issue required considerable trial and error. What many (yourself excluded) may not realize, writing a review that might be helpful to the wide skill range of modellers that might read it can be quite difficult. How does one cater to the beginner or novice while not forgetting or boring the more advanced modeller! On to the next victim...errr review!

Again, thank you two for your interest and comments.

Cheers,
Jan