Are we talking about a Яusso-Soviэt magazine or...?
If anyone thinks that these magazines are getting rich they are sadly mistaken. As the editor of SMA I know first hand just what goes into the process and just what comes out the other end and I can assure you that the reason some of us continue doing this is NOT for the money.
I can't help but wonder Hellbent, if your uncle explained to you the exorbitant costs of printing due to current costs and regulations, why do you wonder "Where do these folks come up with their pricing?" Doesn't simple economics tell us that when the price of creating something goes up, so will the cost of purchasing that something?
How many of us have no problems dishing out $350.00 for the latest phone, $65.00 for the latest Playstation game, $3.00 for a Starbucks coffee or $2.00 for a bottle of water? Are those easily justifiable because they have a greater importance? $100.00 for a years worth of reading material you can always go back and re-read or a $100.00 for a few hour round of golf at the nice course down the street?
SMA has
maybe five pages of advertisement in a 64 page magazine, (plus front and back covers or 68 pages) it has seven full build/paint articles and four separate columns (which are really just smaller, more concise articles)so no one can say that SMA has more adverts than modeling, we work extremely hard to have the exact opposite.
If some of you knew exactly what the cost of printing just one issue was you might be shocked, (feel free to send an email to say Interprint in Florida, posing as a publisher and ask them the cost to print 1000 copies of a 64 page magazine with 100# glossy cover and 80# pages full bleed so you don't have to trust me)
Then factor in what the contributors will be paid for their work in that issue (we pay modelers $50 a page for feature articles) plus when you only sell four or five pages of ad space, it really doesn't amount to much. Then factor in the discount you must sell your magazine to a major distributor just in order to be even in the game with everyone else (55% off cover price is a good place to start) Then, you'll need to figure the cost of getting your magazine on pocketmags, iTunes and the app store (you need to purchase the app and pay for the service) only to then find your digital version stolen and placed all over the Internet on various torrent sites for free.
So if Interprint charged you $3500 to print 1000 issues and it cost you almost $3000 for contributor payments alone and then you had to sell your $12.00 cover price magazine to a distributor at a 55% discount it should be pretty darn clear that even before factoring in the app store costs, the shipping/fright charges of a half ton pallet, the cost of the envelopes and holy cow we haven't even mentioned the cost of the art department who handles the layout or the editor who gathers the material and cleans up text contributed by a modeler whose native language isn't English...
we're almost working for free.
Yeah. That's honestly how it really works for some of us.
Stop buying the magazines because you're just funding their yachts and fancy mansions...