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Normally Armorama would not cover this type of product to any great extent
No, I certainly wouldn't write a review of a kid's model like this - next there'll be some idiot blogging a build of one of them!!
In fact I am looking with envy at the proper decals, and, to a slightly lesser extent, the flywheel motor in this one. My Meng Kids one just came with push along wheels and rubbishy stickers!
In all seriousness though, I honestly do think that kits like this can inspire children to get into building "proper" plastic kits. In fact, halfway through building my eggType99 I keep looking at reference photos and kits of the ZTZ-99 and wanting to build one of those next.
The fact is, the modelling experience is very similar, of course, to any other kit, especially if you get into fully painting it.
And let's be totally honest here - although some of "us" like to kid ourselves that we're somehow doing something serious, in reality we are just big kids building growed-up versions of what used to be regarded as "just" toys. As we are continually reminding ourselves, it's all about having fun. I think.