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When I was in retail, it usually wasn't sales that indicated a lucrative market but how many competitors there were in said market trying to all sell basically the same thing.
So if only one company makes a Cromwell there's not a.huge market or sales for Cromwells. But if every company serving the market feels a need to enter the market with a Tiger -- German sells. German dominates the market because most of the choices and demand and interest in the market is for German subjects.
Works with ties, dress shirts, answering machines and CD players, should work with model kits.
And I have a few more kits needing weathering and figures there's German, Israeli, Gulf War Sheridan, a what-if M60A4 and a Klingon battle cruiser.
Probably what every retailer really wants to know is HOW MANY of those "same / similar" goods are getting sold by those competitors! And it's that detail which is so hard for folks to discover.
The Ford plant made the Edsel. Glowing reports recorded that the plant had sold and shipped many 1000's of the things to dealers - a manufacturer-level SUCCESS! Of course, those cars were shipped to retailers (dealers)... who ended up having inventory which moved slower than "molasses flows in January". The count of competitor dealerships selling the same thing was high - which could suggest to each dealer that Edsels had real sales potential. After awhile... we all learned that nobody was BUYING the Edsel from ANY dealer!
So what would be a really good measure would be that "holy grail" for both manufacturers and retailers; a solid count of what the BUYERS actually took home from those retailers.
In some dreamy world, maybe a set of us armor modelers would volunteer to post or list ALL kits, parts, AM, decal-sets, etc. that we buy in each of, say, 3 sequential years. That data would give a consumer poll allowing one to analyze whether actual counts-bought x class or genre changed over time, which would yield analysis of trend and of proportionality x class or genre.
I think that my Takom T-55AMV WIP is coming back to the bench for some serious, "non-Axis-centric" love! My long-neglected StuG III E project will just have to be patient a bit longer!
Alright, we all know that German WWII stuff sells. Isn't there a possibility that WWII US/Allied would sell also if there were more of it to sell..?
I can remember a time when I was in the car business, SUVs didn't sell because people, i.e, consumers weren't very interested in them. GM, Ford, Chrysler and the Asian manufacturers launched MASSIVE TV Ad Campaigns in order to sell these things, and there were HUGE SALES, ( the "caps" are the auto manufacturers', not mine-
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), with in some cases, the dealers netting only a $5.00 profit, depending on which "sled" they were trying to get rid of. There came even HUGER TV Ad Campaigns, with SUVs climbing impossible, nearly 90-degrees to the vertical rock formations, fording raging rivers, and throwing up clouds of sand in 120-degree (Fahrenheit) deserts. No tires were blown, or engines killed, nor were radiators boiling over, transmissions and/or rear ends giving out, or the rest of the vehicles' body or interior components or chassis rattling themselves to an early demise in these overly-exaggerated TV ads.
Believe it or not, some people actually believe whatever they see on television.
The auto manufacturers then decided to throw "cosmetics" into the mix in order to get women to convince their husbands, boyfriends or concubines that SUVs were even PRETTY to look at.
The NEXT step was to raise the prices of these SUVs, which are really no more than "puffed-up" trucks, to the point of the ridiculous, in order to get the consumers to believe that they were REEEEALLY buying something "special". Believe me, we had all kinds of factory "ad-men", ad-managers, production managers, marketing-people, sales-reps and all of their "next-generation ad-baloney" hyping-up what was coming out of the factories next AT FULL, EARDRUM-BURSTING VOLUME. Yes, it was a super-duper BULLS**T campaign to sell something that the consumer wouldn't have given a second thought to, if he, she or it, hadn't seen it on TV... Ever stop to watch these dopey TV commercials that are pushing the latest, greatest "new inventions?
"EVERYBODY'S BUYING THE NEW (insert piece of junk here) !!! DON'T BE LAST!!!"
Just stop and think for a minute how much more money "STAR WARS" MERCHANDISE has made, over and beyond the money the movies have made themselves... The same can be said for this latest "GAME of THRONES" nonsense...
By comparison, in our teeny-tiny niche of the plastic model industry, WE, the military modelers, can be likened to the last living do-do birds. Yes, GERMAN SELLS... Why? Because the model manufacturers have never really given the rest of the "other stuff" that's out there a real, fighting chance. That means, we've been bombarded by all of that Axis stuff for all of these years, and we've only gotten a comparative trickle of said "other stuff" over the same period of time.
I'm not directing these questions towards the die-hard German-fans, who won't even stop to look at anything else, but to you fellas who build other stuff, besides. Ask yourselves these questions, and be honest with yourselves:
Wouldn't you have bought the new, upcoming 1/35 M4A1 76mm VVSS (Wet) and M4A3E8 Sherman kits years ago if they had been available? Those great new 1/35 Merkavas, with TROPHY, no less? The Leos? All of the modern Chinese and Russian stuff that some of the Asian model manufacturers have been supplying us with for the last few years? And EVEN the modern US, British and French vehicles?
My whole point in this latest "diatribe", is that if it's NOT available, how can we buy it..? What DO we buy to occupy our modeling-time with, if there is really not that much out there that is "state-of-the-art", save WWII German..? What I've just typed here is an over-simplification, of course. But sometimes, one is compelled to exaggerate if only to make a simple illustration...
WWII "Axis" assuredly won't die, and quite honestly, I would be sad if it did. I DO on rare occasions, (especially lately, what with my health problems) build 1/35 WWII German stuff. Admittedly, nothing in "tri-color" camo since 2004, but YES in Dunkelgrau, this being my BRONCO Pz.Kpfw.III Ausf.A...
I've been paying attention to the European modelers on this site and quite a few others; there IS a new trend in Armor, i.e, Tanks, AFVs and Soft-skins. You fellas have seen it yourselves-
I see a lot more Leos, VABs, Merkavas, Le Clercs, Challies, Conquerers, Scorpions, "modern" US, Russian and Chinese Tanks and AFVs, and a few more WWII US/Allied subjects that are being built than there were just a few short years ago. The Eastern European modelers are also showing us what they are very ably doing, and for the most part, what they ARE showing us isn't WWII German...
All some of us ask of the model manufacturers is that we get a few more things that aren't AXIS "Tri-color", and then they'll see A LOT more of our money...
PS- The Edsel wasn't really a "lemon"; it was just too far ahead of its time... The buying public wasn't "ready" for it. That, and that UNFORTUNATE, God-awful UGLY "Horse Collar" of a Grille Shell. The Edsel became a laughingstock over that Grille Shell and the public wasn't ready for the "gimmickry" of its interior and instrumentation. If Ford had waited until 1965 or so, and had updated the sheet metal styling to 1965-standards, the Edsel might have gone on to become a "big seller". Besides which, one could buy a similarly-equipped Mercury for less money...