Love opinion questions...
You already know about Ontheway, best site for 1/72nd info.
Now for 1/72nd, IMHO...
Currently Revell of Germany is a leader for the most part, but, DML has a few kits that are great, Trumpeter has their super nice Ferdinand and will re-box the Pegasus Maus, and Hasegawa has one or two good ones to keep in mind. And don't forget Italeri s l o w l y re-issueing the still-excellent ESCI stuff.
Each brand has their merits, but it all boils down to a specific subject vehicle. That's where O-The-Way comes in.
For example, ESCI/Italeri has the best Shermie kit, Churchill MkIII, and their Panther is a good one, RoG's Panther is fine and they have the best Early Tiger and PzIVs, DML has the best Late Tiger and KTs, Hasegawa has the best Churchill MkI, Chaffee, others, and so on, etc.
Braille-scalers are in good times these days, not long ago, all we had was ESCI and Hase to choose from!