As the person who has been harrassing Jim over the Manufacturer Profile idea, let me explain briefly what it would entail and why it would be an important addition to the site...
1) This site can only exist through two forms of funding, the A-Guard scheme which allows members to contribute financially and secondly the Retailers/Producers who 'buy' advertising space on the site.
2) The Company profile, would effectively give manufacturers/retailers a 'free' advert on the site. It would be a service to the existing advertisers (keeping them content and happy) and secondly, a form of attracting new advertisers to the site.
3) It would also be useful as an information source for new members/modellers. Looking at the company profile feature would give them an idea of what that particular company had to offer. Those of us who are 'old - hands' on the site, find it easy to forget that not everyone has the same knowledge level. Many of us can talk blithely of companies such as Tristar, Accurate Armour or Formations, knowing what they produce knowing about the quality etc. for a less 'keyed-in' modeller, this is not so easy...
4) Think of it like the 'advertising features' we see in newspapers. Some are positively irritating, others are extremely well-done. We would aim for the latter. The editorial control would be ours. It would
NOT be a slavish 'this is the most wonderful company in the universe' kind of thing...
5) Support it!! It's a very useful feature for the site. One which if it works correctly, will bring in much-needed revenue and raise our profile in the modelling community...
Thanks, Jim