All right, gents, I think we've established that Archer Transfers and Alliance Model Works won't be sending Christmas cards to one another....
It seems to me there are several issues here. Let's not beat them to death:
1.) decals vs. dry transfers: whatever one thinks of the process of using wet medium paper with dry transfers, it works amazingly well. If you haven't tried it (I have), don't knock it. And the WTP is free with the transfers;
2.) price: Archer's products ARE expensive. But they are researched by some of the more-knowledgeable folks in the hobby (Roddy MacDougall in this case). If you think Alliance Model Works' decals are a better value, then have at it. I haven't been supplied with any review copies and can't comment. I don't particularly want to hear about these decals from one of the company's reps.
3.) knocking your competitor's products: Praising your own company's efforts over a competitor's is, at least in my book, base and unseemly. Put your products up for a comparison by the unbiased, or please be quiet. BTW, I don't review all Archer products, and have several sets out for review by contributors, just in case someone might think I'm biased.
4.) Let's let the reviews or user comments speak for themselves. If you haven't used Archer uniform transfers, then please refrain from speculation. If you have, then let's see some examples. I find them very easy to work with. Do you?
I hope I've made my point?