Quoted Text
Hi Brian,
Nice site and branding of your products. I would offer this small piece of advice though. If you want people to use your eCommerce store (or even establish relationships with distributors, vendors, etc), put some kind of business info on your Contact Us page. I don't know how many companies I see do exactly what you are (just a contact form), but I find that personally very off-putting. If a business isn't even willing to show their address (or a phone number) then that sets off alarm bells for me.
Best of luck with the new venture. Do I need to add advertising with us might be a good first step as well? 
Cheers,
Jim
Thanks for the advice Jim, I'll pass it on to my partners who actually build/run the site so they can put your advice into use.
Having said that, we actually have several budding relationships with quite a few vendors/distributors at the moment and have sold much of our stock in the last 72 hours to people who have been waiting for this product and site to go live. It was a 'soft launch' so we could tweak things and take critique, like this for example.

We may advertise with you in the future but right at the moment, we have several published authors using the products in magazine articles, advertising space in a few magazines, and we have had great success using social networking etc. so we have taken many first steps already.
We have also sent out review samples to a few websites, and actually, your 'Consigliere' and great friend Dave O'Meara picked up a bunch of stuff from us at AMPS east, so perhaps he will be reviewing some of it in time as well.
Thanks again for the advice, sorry to confuse you.