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Just what is with model companies...?
Are they THAT afraid of trying something new...?
They are working independently of one another. When one company announces kit X, and you know the same subject is in your development line but maybe months behind your competitor, you release an announcement (just like AFV Club just did) to temper the excitement and pre-orders for your competitors' kits. Business is a no-holds-barred affair. A dollar out of your competition's pocket may end up in your pocket and you're going to fight for it.
This has happened before (the DML Jumbo Sherman?) and will happen again. Now that companies are drilling more and more, it'll be no surprise that we get multiples. Snap up the ones you like, folks. These can be very costly for smaller companies and can be devastating to their bottom line and indeed, to their very existence.
(now why doesn't someone announce new M10s, M36s, M18s, M29s or Chevy 1.5ton trucks?)