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1/48 armour and vehicles is horribly underserved with decals. For MANY subjects, the only available AM sheet - if there is one - is Peddinghaus, and their decals often have inaccuracies. Like white British squadron decals get given a black outline.
I mean not just obscure subjects, but say you want British decals for Northwest Europe. For squadron markings you might be able to get a sheet of Fighting 48th which are OOP but the Parabellum store might still have them, or get large sized markings for 1/72. I could go on and on.
I know it's a niche scale, but I think there's a potential opportunity there, if there's some way to make a smaller sized production run practical. (Problem: given that 1/35 is well served for common subjects, how much demand at 1/48 could there be for the rare subjects that people might welcome at 1/35?)
Second that, 1/48th AoS, Serial numbers, etc, for British & American Softskins.
Also "RAF" & "WDxxxxx" Serial Numbers in white, and small/medium RAF Roundels for err RAF softskins