It's a CAD model shown. But it looks good.

As usual, this Flyhawk kit is really amazing; lots of tiny parts and PE, which give it more detail than some older 1/35 kits of the same subject. The tracks, however (link & length), are tiny and narrow, and require lots of patience to align properly. I'm in my final battle with them now...pics when finished. There's quite a few unused parts left on the sprues which hint at a future different version of Luchs.

is this a new kit or the one that is already out?

So far there is only one, so this is it. Probably old news by now. But since relatively few Flyhawk kits, if any, (of any kind) end up on LHS shelves, it's always news.