1) MOVABLE doors (i.e. a separate piece) - heck, even the $$$ MIG and Vajira pick-ups need surgery...and after all that much money put in them, it takes quite some courage (see Roy's wonderful work on his Irish F-350).
Also, as a side note, most "civvies" available as kits in 1/32 (e.g. Tamiya's and Aoshima) also do not have this option.
2) DECENT interior (dashboard and seats in particular, but also the interior of the doors). It does not have to be 100% accurate, as long as it is there.
3) CREDIBLE suspensions/underside. Especially for the pick-ups, this is not a part that can be overlooked without it being noticed once the assembly is finished.

I would also submit to who ever is reading, that the truck body, doors etc. be cast in clear plastic. The windsheild and side windows could then be easily masked of instead of trying to fit in clear parts late in the assembly.

AC modelers do it all the time...leaving the canopy masked till the very end, often it is even attached to the model the entire build process.

Ryan

aren't these civilian vehicle designs patented?

And yes, these SNAP kits come with a flat-bottom hull...no suspension whatsoever.

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aren't these civilian vehicle designs patented?

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They are, but that hasn't stopped Trumpeter before..and a matter of fact a quick google search shows that Trumpeter actually gets permission from automanfactures to make civilian models....google their Ford GT in 1/12 scale...the box shows its a sanctioned Ford product.

ok, this might not exactly be on-topic. It's not all that modern, nor is it the conventional 'truck' most have named, but many still exist, and it does have a small bed area so I'll include it.

Jeep Mighty Mite (M-422). Incredibly cool vehicle.

I don't have any influence on their Release Program, but I do have a direct line to Trumpeter/Hobby Boss.

So, simple question, what would be a good subject(s) in 1/35th scale?

Though not true trucks, I'd suggest even a Ford Transit style vans and Chevy Suburbans. That style van is seen everywhere and allows for an endless number of variants(ambulances, work vans, delivery, etc.).