Quoted Text
Model building looms larger in their popular culture as does animation and manga. When was the last time you took the train and saw people reading comic books or model building magazines the size of a phone book?
One example: in the USA model building is something to make fun of in Calvin and Hobbes, there it's treated seriously with an experienced builder showing a newbie the ropes (and she's wearing a Tamiya apron!) Even down to seam scraping and using putty! When was the last time you saw that in a popular show?
It's different. Anime sites advertise the model kit tie-ins. Comic book sites in the US advertise toys.
And this.
You can't judge market size simply by comparing relative population; doesn't work like that. In our culture model builders and model railroad enthusiasts are generally looked down and mocked while in Japan/China it is taken more seriously as a pastime. A higher percentage of their population indulges in model building compared to us.
So, if we say 10% of our 319,000,000 build that's 31,900,000 people.
If 30% of their 126,000,000 do then that is 37,800,000.