Quoted Text
Kurt
If you can sell 5000 Mk.A kits and 2500 Mk.B kits manufacturing them separately for a total of 7500 units, why in the heck would you say you would ONLY sell 5500 units of a combined "two-in one kit". Why not 7500 of the combined kit? Shouldn't there be just as many people wanting a copy of both Marks?
And I can certainly manufacture 7500 of one kit cheaper per unit than I can make 5000 and 2500 of two different kits!
I feel that you are missing view of the entire chain from producing, packaging, marketing, selling procedures and hidden costs.
Seems like some mixing ideas and facts there, or plainly ignoring that the kits we are talking about actually share a -wide- number of parts that are produced altogether, and boxed separately for each versión/box.
So your estimated producing costs remain the same, and you have to take in account only the uncommon parts production costs, and the boxing/packaging costs for each different model.
Go back to the point where you can offer different markings and/or specific parts in diferent boxes and still get the entire price of the kit for each one you sell. Why would you place all of them in one box? Why would you offer more for less, if you don't need it?
Basic capitalism there...
