Monday, January 17, 2011 - 10:39 PM UTC
Archer Fine Transfers have just launched a new Website and published some interesting thoughts about it and their company policy
From the company:

What you will find:

~ Familiar ground. If you are familiar with the way we catalog our nearly 700 products that has not changed. What has changed is...

~ Streamlined navigation. Every page now has an interactive menu that will move you to any category, sub-category or information page on the site with a single click.

~ Better product pages. Each product page is now a two-column layout with the picture on the left and description and buy button on the right. This gives us a shallower page with more room for a picture and description without the need to scroll the page down to find the Buy Now button.

~ Larger and clearer pictures that load fast. Many pictures now include enlarged details to give you a better idea of what you're buying.

~ Cleaner overall design. Simple graphics with elegant pages in eye-pleasing gray tones.

~ Better typography. The site is optimized for the font Trebuchet MS but if you don't have that particular font our website works just fine with any san-serif font in your system.

What you WON'T Find:

~ User Name and Password required to shop or buy. I have no idea why some Internet merchants require this aggravation. When you go to a store does anyone ask you for a password to shop? No, and neither do we.

~ Progress bars. No product picture on our website is over 40k and you don't have to click on a thumbnail and watch a spinning progress bar while you wait for it to load.

~ Google ads or any of those aggravating hot links that bring up pop-up windows. The only thing we advertise and sell on our website is Archer products.

~ Product price increases. Prices have not changed.

~ Postage price increases. You still never pay more than $2 to have your order shipped to any address on planet Earth. Orders over $50 are shipped FREE to anywhere.


The NEW Website can be seen:

Archer Website (LINK)

Please mention Armorama when contacting Retailers & Manufacturers!
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Comments

These folks are really Heroes of the Hobby to me. They provide truly unique and valuable products. Yes, they're expensive, but this is real niche manufacturing. I applaud their new site and wish them well.
JAN 18, 2011 - 04:51 AM
Excellent news. I just read through their statements and checked out the website. I agree with Bill's thoughts. I have yet to use their products, but I do have one set of transfers that I will be using soon and am looking forward to it.
JAN 18, 2011 - 04:38 PM
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